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The web site states the following, "Log InCreate FREE Account NOW! Make this Christmas the best EVER! For sensational Christmas Online Classes." I noticed that the web page also stated " Enjoy the best OnLine Membership Program Ever! Highlight this section, then click below for more information." They also said " Want to have the webinar recordings in your sewing library forever? Highlight this section, then click below for more information. Be Creative, enjoy your sewing, and. Highlight this section, then click below for more information. ViewEdit Your Membership Details Here." The meta header had Sewing as the first optimized keyword. This keyword is followed by Embroidery, Machine Embroidery, and Classes which isn't as important as Sewing. The other words virtualsewingguild.net uses is Projects. Free is included and might not be understood by web engines.